Richard
J. Courtheoux
President
Marketing Analysis Applications, Inc.
Richard J. Courtheoux
is founder and President of Marketing Analysis Applications.
Rick is a highly-regarded expert on Database Marketing, has written many
articles on the subject and is a frequent speaker at industry conferences.
Since 1984 he has presented the Direct Marketing Association's seminar on
Database Marketing. He is on the Editorial Boards of both the Journal of
Interactive Marketing and the Journal of Targeting, Measurement and Analysis
for Marketing.
Rick entered the direct / database marketing industry as a management consultant
in 1978. His consulting work has focused on helping companies understand
how to develop, analyze and apply customer information. He has worked extensively
in:
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Database Marketing strategy and economics
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Marketing database design
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Customer segmentation and targeting
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Customer lifetime value estimation
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Product affinity analysis
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Seasonal marketing optimization
Rick was the founder
and President of Precision Marketing Corporation, a management consulting
firm which merged with Direct Marketing Technology. Following Direct Tech's
acquisition by Experian he was Senior Vice-President of Database and Consulting.
During his many years of consulting he has worked with such clients as Microsoft,
Royal Bank of Canada, AIG, Eli Lilly, Hartford Insurance Group, Sears, Talbots,
J. Crew and the American Medical Association.
Rick has a B. S. from Yale, an M. B. A. from the University of Chicago and an M. S. in Computer Science from the Weizmann Institute of Science.
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